Blog

"Embellish at every opportunity"

Hello! I’m Sara Miller, Creative Director and founder of Sara Miller London. I have over 10 years of experience working as a designer in the greeting card industry and decided a few years ago to take the plunge and set up on my own. Needless to say, it’s been an absolute whirlwind of a journey. With nearly 1000 products since our launch in Jan 2016 and numerous award wins (most recently winning the prestigious Best Licensed Fashion or Talent Brand for the third time in five years! Even going head-to-head with Becks) I still have to pinch myself that all this has really happened. I count my lucky stars that I can do a job I am so passionate about and hope that I continue to inspire others with my designs, making everyday a reason to live a colourful life.