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It's Our 5th Birthday!
January 28, 2021
I can’t quite believe it but we are celebrating five whole years of Sara Miller London! What an incredible journey it has been. Whether you’ve been following us since the very beginning or have just discovered us, I want to say such a heartfelt thank you for all your support. Here is a recap of our story so far…
2016:
- We launch with a range of 45 greeting cards.
- We’re over the moon to be nominated for SIX Henries Awards (like the Oscar’s for the card industry!)
- Delighted to win ‘Most Promising Young Designer 2016.’
2017:
- We sell one million cards in our first year! Beyond our wildest dreams.
- John Lewis Oxford Street ask us to design a window display.
- Our collab with Portmeirion launches at the Mondrian London Hotel (Sara’s wedding venue).
2018:
- Busy designing new product as we launch kitchen textiles, tins and a bath & body range.
- We WIN ‘Best Licensed Fashion or Talent Brand’ at the B&LLAs (against the likes of Becks!)
- Sara Miller London is featured in the one and only V&A as part of the Portmeirion exhibition.
2019:
- Super excited to launch NEW jewellery, watches and luggage.
- We design and install pop-up shops in John Lewis, Oxford St & Peter Jones stores.
- The brand is now available in over 60 countries!
- The design team take an inspiration trip to India.
2020:
- We design numerous pop-up shops in Japan and Singapore.
- Excited to launch brand new bedding, cushions and shortbread.
- We win ‘Best Licensed & Talent Brand’ for the second time!
What an incredible whirlwind of a journey it has been. Never did I think in my wildest dreams it would become the brand it is today... From the emails I get from Uni students doing their final year project on us to winning mega awards and the many messages from you guys (all over the world) saying how our products make you happy I am so glad I set out on this crazy adventure.
Thank you from the bottom of my heart for all your support. And a huge shout out to my amazing SML team for being the best, I’d be lost without you!
"Embellish at every opportunity"
Hello! I’m Sara Miller, Creative Director and founder of Sara Miller London. I have over 10 years of experience working as a designer in the greeting card industry and decided a few years ago to take the plunge and set up on my own. Needless to say, it’s been an absolute whirlwind of a journey. With nearly 1000 products since our launch in Jan 2016 and numerous award wins (most recently winning the prestigious Best Licensed Fashion or Talent Brand for the third time in five years! Even going head-to-head with Becks) I still have to pinch myself that all this has really happened. I count my lucky stars that I can do a job I am so passionate about and hope that I continue to inspire others with my designs, making everyday a reason to live a colourful life.
